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On October 7th 2023, Morielle Lotan lost her nephew, Adir Mesika, who was murdered by Hamas terrorists in a music festival. She managed to pull through from the enormous grief and create her legacy project - a global innovation & technology challenge to combat antisemitism.
The Kassbah had the honour of branding this incredibly important project. Assets include a logo, icon, color palette, fonts, presentations, social media posts, one pager, merchandise and a website.